Why Blue Triangle?

  • QUANTIFY the opportunity
  • RESOLVE the friction
  • VALIDATE the results
“Blue Triangle is a unique optimization tool for me. I’ve never worked with any other solution that provides so much data about the business value of website performance and user experience.”

- Arthur Lanzellotti, Data Strategy Manager, ALMAP BBDO


Get a detailed list of the hidden friction points
costing you the most money.


Receive clear recommendations how to resolve
those specific friction points (with or without us).


Know where to focus and spend your precious
resources to gain more revenue.

With this personalized analysis, you’ll go from GUESSING to KNOWING where to prioritize your solutions.


Does my website qualify for a Friction Quantified Analysis?

Our Friction Quantified Analysis begins and ends with business outcomes. So, whether you’re an eCommerce site or in a non-retail industry, like healthcare, financial services, and travel, if any transaction on your site has a revenue or business impact, then we can quantify it! For greater accuracy, qualifying sites receive at least one million page views per month.

Am I required to sign up for Blue Triangle to get my Friction Quantified Analysis?

No, your custom Friction Quantified Analysis is free and you’re under no obligation. You can make our recommended experience optimizations to improve revenue, and we’ll go off into the abyss. Or we’ll be happy to stick around to help continually improve your digital experience.

What kind of data does Blue Triangle collect for the Friction Quantified Analysis?

We capture 100% of all real user experiences on your site, such as total traffic volume, page load time, and revenue data collection to accurately assess your customers’ sensitivity to site performance. All of the data and our findings in your Friction Quantified Analysis is yours to keep, with no obligation.

What makes Blue Triangle different?

Blue Triangle is the only complete digital platform purpose-built for continuous experience optimization. We start by quantifying the revenue loss due to customer friction points, so you know precisely what each slow page on your website is costing you. We then help you understand where to prioritize your efforts in resolving user struggles based on business and digital customer experience impact, and provide a cross-functional prescriptive blueprint to guide your efforts in resolving friction points. And finally, we validate that these changes achieved or exceeded the expected business outcomes. Most importantly, we begin and end with business outcomes throughout this cycle. This repeatable, positive feedback loop powers your continuous experience optimization efforts.